> The information from the ACCC suggests that the "was" price needs to be the price it > was sold at before the sale started. > > If the price is $79.95 before the sale starts and that is the regular selling price > of the product but the price ticket claims a "was" price of $99.99 that is very > clearly illegal under Australian law.
Well there you go. Did they raise the price in the last hour of the previous day?