Do you know how much it would cost to sort out all the licensing, get all the games rated etc. make sure they're not going to trigger epileptic fits etc. (an important part of the approval system, even for the VC stuff)
Also the last thing they're going to allow is people to run their own ROMs, because somebody would put a nude hack of something on there and parents on the internet would go into meltdown.
What you want simply isn't commercially viable.
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