> Deserve isn't a word in my working vocabulary. You might rate something, but that's
> becuse you have the skills and all. This obviates, 'I've busted my ass doing...so I
> should have a.....'
You missed my point. It is a typical justification people use. My point is people rationalize things. I personally use the 'I feel like...'. Yours seems to be 'I am precedent and saw this coming' 
>
> This also follows into, 'do I need this?....'. I get something almost strictly when I
> go looking for it, and even if not, it's something that I'm going to use. Very rarely
> have I been rubed into buying something just because I thought it was cool, and even
> then I did intend to use it.
>
> Lastly, as I observe no special occasions, I'm exempt from most nonsense by default.
Ah 'the best kind of customer' (the number of times I have heard that little gem...). In fact they like to take you on as a special 'challenge'. The customer who does not believe they were manipulated into buying something. You 'came to the conclusion yourself'. Dead easy to sell someone something that thinks they 'need' it. Step one in selling is sell yourself (I am your bud, what are you looking for, etc). Second step is convince you that you came up with the idea of coming in to buy it (you are sure smart about this sort of thing wish I was like that, you sure did your research, most people I know who buy that know what they are doing, etc). Third step close the sale before they back out. If you can close the sale they will after the sale self justify, at worst return it. I also find it terribly hard to believe you have never bought anything on the 'upsale'. Things like 'do you want a cola with that'? You are saying you have never done that? I find that seriously unlikely.
Dont think so? They have terms for it. It is called marketing and sales. Take for example something as simple as bottle of bleach. You have two bottles. One is Clorox. The other is the store generic brand. They are both the exact same price and size. Which one do you naturally pick up and buy? Logically there is probably no difference between the two. In fact they are both probably made in the same factory and most likely the same formula (there is only so many ways to make it). But your brain has been wired and tricked into buying the name brand you even stackrank them (coke > pepsi > shasta). Not only will you tend to pick up the clorox brand. You will self justify that 'well it must be better'.
You dont 'observe' it because you are not supposed to notice it. Marketing is *designed* to be invisible on the subconscious level. People do not like being tricked and will even rationalize it away. When they realize they are being tricked they usually react very badly. Still dont think so? Bet you can fill in many jingles and slogans from different products.
It all plays into and on your confirmation bias that you know what is going on. They are playing a different game and you dont even know you are the ball.
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