MAMEWorld Forums - EmuChat - Launching 7z without softwarelist

Hello
Im trying to launch my consolegames through a frontend without the use of softwarelists, so i can keep my original romnames and extension, and load it as is. Running games this way zip works fine, and if i test a game with mame naming and 7z extension it also works..
But when i try :

Code:

C:\Users\username\Desktop\mame0165b_64bit\"mame64.exe" coleco -cart "C:\Users\username\Desktop\mame0165b_64bit\roms\coleco\Amazing Bumpman (USA).7z" -rompath "C:\Users\username\Desktop\mame0165b_64bit\roms\coleco;C:\Users\username\Desktop\mame0165b_64bit\roms" -nowindow -nohlsl_enable -nogl_glsl -video d3d -artwork_crop -nouse_bezels -use_overlays -use_backdrops -nouse_cpanels -nouse_marquees -nofilter -skip_gameinfo

It doesnt work, even though using zip instead it works..
Any tips what i should change to make it work?
(mame64.exe coleco amazing, works when in 7z running from the mamefolder)