> I'd say it's a better use of money than buying Beats for instance
They didn't buy Beats. They bought, in approximate order:
1) Jimmy Iovine, who knows where the RIAA's skeletons are buried. Given Jobs was in charge of negotiating with those guys and nobody left in the executive suite there strikes me as a hard-ass, this alone is going to pay for the acquisition, IMO.
2) All of the "urban youth" and suburban wannabes with disposable income. Beats is huge with these guys, and so is Android, so Apple is magically making millions from people who weren't previously their customers.
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