Firstly it's a much smaller percentage of people here who actually do it than you are thinking. You are thrown off by the media's coverage of it. I don't know a single person who would camp out at Wal-Mart. Secondly nobody would assume a Wal-Mart camp out over a picture frame, but even if they did, I think it would be just as appreciated as paying full price considering the shit they went through to get it. Thirdly, going kinda heavy on the sarcastic quotes there.
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