Very interesting concept. How we determine what to read may change soon, thanks to a service called BookLamp, aka “Pandora for books”. Mashable states that readers can enjoy targeted, user-generated reviews that taste real, rather than like canned promotional copy. More importantly, BookLamp.org offers an advanced matching algorithm that can lead to worthwhile new reading discoveries. New BookLamp service is like Pandora for books. BookLamp.org has the suggestion algorithms and useful user commentary to reshape the book reading experience on the consumer level, but it also helps book publishing outlets. BookLamp data can help publishers refine their targeting and marketing strategies, even to individual consumers. Knowing what they’ve read and what they’re most likely to read moving forward is golden information for book publishers.