Yes, thanks for all the feedback. We are reading and taking notes.
This is an iterative, organic process that in the end will site test off live user traffic and data to provide the best possible layout for the site. As has been mentioned in this thread, one of the big pushes for this optimization is the latest Google algorithms as well as future changes. Whenever Google makes new changes and requirements our site will be compliant and keep us in Google's best graces. This obviously includes mobile, phone and tablet versions which are being optimized at the same time.
So please see the "excuse the construction" sign that is currently up as the site is being optimized for long-term benefit for all.