...showing a _new_ episode of Elementary after the Super Bowl?
If they haven't seen it, a rerun would work fine.
How many regular viewers do think you'll LOSE, airing that episode just once, off schedule, and not at the time programmed? Your normally scheduled episodes air twice, but not this one.
Something significant may have happened, and you've kept it from the few people who've actually been watching the show in favor of the many who don't care about it.
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Flat 
How many regular viewers do you really think you'll gain
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