I hope it is dead and stays dead. The franchise has nothing original to lend to a movie; even the name is a joke.
Not to disparage it as a game, no. The games are (mostly) good, but as a movie, it could only hurt the franchise and be hurt by it.
Then again, the only way you could get an audience for yet another "vampire hunter family" movie is by using the franchise. But when that happens, you know the movie is gonna suck -- and not blood.
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