| Andrew |
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Girl Watcher
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Reged: 09/21/03
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Posts: 5082
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Loc: Boston, Mass.
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I guess it was worth it
#258891 - 07/03/11 03:29 AM
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Re: I guess it was worth it
[Re: Andrew]
#258893 - 07/03/11 04:13 AM
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Pretty impossible to tell. It was successful but there's no way to say how much of it was due to using that song. It's a problem with a lot of advertising stuff.
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| DMala |
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Sleep is overrated
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Reged: 05/09/05
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Posts: 3989
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Loc: Waltham, MA
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Re: I guess it was worth it
[Re: Smitdogg]
#258896 - 07/03/11 05:41 AM
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> Pretty impossible to tell. It was successful but there's no way to say how much of it
> was due to using that song. It's a problem with a lot of advertising stuff.
You get the impression that ad people are bullshitting their clients most of the time as much as they are bullshitting the consumers. The amount of money they convince companies to spend on stupid, useless ads is insane.
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Re: I guess it was worth it
[Re: DMala]
#258897 - 07/03/11 05:50 AM
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Sometimes. Microsoft has a reputation of taking advertising into their own hands. All that Windows 7 home party crap was their own idea from what I heard, in heiss. I wouldn't be in the least bit surprised to find a story tomorrow about Balmer getting coked up and coming up with the idea to pay the Stones 3 million to use the song for this.
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| Moose |
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Don't make me assume my ultimate form!
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Reged: 05/03/04
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Posts: 1483
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Loc: Outback, Australia
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Re: I guess it was worth it
[Re: Andrew]
#258906 - 07/03/11 12:12 PM
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There's a reason I stay away from media sources.....
[Re: Andrew]
#258922 - 07/03/11 01:12 PM
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The Ghandi approach really works. Most are just too addicted to be able to find out.
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Consider it high comedy....sincere tragedy....whatever...don't take it personally.
The Culture
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| redk9258 |
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Regular
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Reged: 09/21/03
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Posts: 3968
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Loc: Troy, Illinois USA
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Re: I guess it was worth it
[Re: Moose]
#258935 - 07/03/11 07:55 PM
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> >
> http://www.networkworld.com/community/bl...soft_2011-06-30
> >
> >
> > What Microsoft paid The Stones to help launch Windows 95
>
> I always wondered why they just didn't buy the rights / copyright for the song.
I wonder why the Rolling Stones didn't pay MS to use the song. It probably sold many records for them.
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Re: I guess it was worth it
[Re: Moose]
#258936 - 07/03/11 08:19 PM
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The Stones (lawyers) are notorious about protecting their old songs and probably wouldn't sell it. I guess they have to be since they haven't been able to write a good song since the 70's.
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| Fever |
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Reformed Sk3n3 Quitter
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Reged: 09/21/03
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Loc: Britland
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Re: I guess it was worth it
[Re: Smitdogg]
#258950 - 07/04/11 12:53 AM
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> Sometimes. Microsoft has a reputation of taking advertising into their own hands. All
> that Windows 7 home party crap was their own idea from what I heard, in heiss. I
> wouldn't be in the least bit surprised to find a story tomorrow about Balmer getting
> coked up and coming up with the idea to pay the Stones 3 million to use the song for
> this.
No mention, as well of the VERY abrupt fade out they had to make right before the 'grown man cry' line - you'd think for that money they could have found an issue free track!
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Re: I guess it was worth it
[Re: Fever]
#258952 - 07/04/11 01:02 AM
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> > Sometimes. Microsoft has a reputation of taking advertising into their own hands.
> All
> > that Windows 7 home party crap was their own idea from what I heard, in heiss. I
> > wouldn't be in the least bit surprised to find a story tomorrow about Balmer
> getting
> > coked up and coming up with the idea to pay the Stones 3 million to use the song
> for
> > this.
>
> No mention, as well of the VERY abrupt fade out they had to make right before the
> 'grown man cry' line - you'd think for that money they could have found an issue free
> track!
Not many ads manage to use a song that doesn't say the wrong thing somewhere if they let it play.
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